Personal business project launched during my studies at ELISAVA.
Prize: IV Tenerife Startup Weekend edition – supported by the Business Foundation of the University of La Laguna. (FGULL).
Manager and co-founder
creation of the idea, launching the project and raising funds.
Marketing and communication
(i) preparation, development and control of marketing plan, (ii) trends market research defining markets, monetization and new opportunities, (iii) client captation through digital platforms (B2B) using growth hacking marketing strategies, (iv) definition and brand management, (v) PR functions contacting the press to launch news on official channels (El Dia, Diario de Avisos) reaching more than 50K people, (vi) creation of business alliances: to become the first platform to offer online tickets supported by VR.
Digital project management
(i) team coordination: (community manager, graphic designer, developers, webmaster, video technician) speeding up project deliveries by 100%, (ii) integration business model on social networks and management of accounts, (iii) content management on digital media (blogs, landing pages, social networks).
(i) creation of reporting metrics to analyse and measure the performance of the digital strategy (Google Analytics and SEM Rush), (ii) click tag integration with Google Tag Manager and Google Search Console, (iii) Big Data management of files using databases (MySQL and Excel).