Marketing and communication
(i) trends market research to define markets, monetization and new opportunities, (ii) client captation through digital platforms (B2C) using online marketing strategies, (iii) definition and brand management.
Digital project management
(i) definition and planning of digital strategies: KPIs, project planning, needs assessment, budget, (ii) integration of client business on social networks and management of accounts, (iii) content management on digital media (landing pages, social networks).
(i) creation of reporting metrics to analyse and measure the performance of the digital strategy (Google Analytics).
Design and programming
(i) design, creation and programme of website on Woocommerce applying knowledge on UX and coding (html, css, php), (ii) content curation on different media platforms, (iii) design media content (photography, banners and video) on Adobe Suite.